Good stuff. Since the very first time I watched the Dudley Moore classic ‘Crazy People’, I have been wanting more advertisers to take gambles on campaigns like this. Not full on detrimental stuff, just a bit more honest.

Cadbury’s and Moro have done just that with their latest gem of an ad: ‘New Zealand’s 4th Favourite Bar’. It’s totally not honest (well, it could be, but for the ‘allegedly’ featured at the end of the ad), but it makes a refreshing change from bores like ‘the diamond standard’ or ‘kills 99.99% of all known germs’ (both from other choc ads!). To make matters better, it’s a really funny ad too…

Has anyone else ever surpassed your expectations with an advertisement? Anyone ever deprecated their own product in the name of sales? Comments below, please. I’d love to know…