News this morning is of the Australian quit smoking advertisement that has got parts of the world all in a frenzy. Here it is…

People aren’t stressing so much about the message, but more about the stupid rumours that ‘the production team really made the boy cry by taking his mother away from him’.

MANURE!! Look at him! He’s clearly an actor. The whole thing is PR, PR and more PR! And bloody good PR too.

Toughen up, people.